Courses – IITS DigiPro Academy

Course 01 — Foundation

⏱ 3 Months | All Batches

01
Digital Marketing FundamentalsMarketing funnel, consumer journey, all channels overview
02
SEO — On-Page, Off-Page, TechnicalKeyword research, backlinks, Google Search Console
03
Social Media Marketing (Organic)Instagram, Facebook, LinkedIn, YouTube — real growth
04
Content Marketing & CopywritingBlogs, content calendar, hooks, storytelling, CTAs
05
Email Marketing & AutomationMailchimp, drip flows, open rate optimization
06
Google Ads IntroductionSearch & Display ads, campaign setup, bidding basics
07
Analytics — GA4 & Meta InsightsData-driven decisions, reporting, dashboard builds
08
WordPress & Landing PagesBuild websites, landing pages, lead gen forms

Course 02 — Advanced

⏱ 3 Months | All Batches

01
Performance Metrics Deep DiveROI, ROAS, CPL, CPA, CPC, CTR — every number matters
02
Meta Ads — Full FunnelCustom audiences, lookalikes, retargeting, A/B testing
03
Google Ads — AdvancedSearch, Shopping, Display, YouTube — full management
04
Sales Funnel BuildingLead gen & e-commerce funnels, TOFU–MOFU–BOFU
05
Tracking & Pixel SetupMeta Pixel, Google Tag Manager, conversion events
06
Conversion Rate OptimizationHeatmaps, landing page tests, form improvements
07
Budget Planning & ScalingScale winning campaigns, client reporting, dashboards
08
Live Campaign — Real BudgetRun an actual paid campaign, optimize, present results

Course 03 — Design

⏱ 3 Months | All Batches

01
Design Principles & UX TheoryHierarchy, color theory, typography, Gestalt principles
02
Figma MasteryComponents, auto-layout, prototyping, design systems
03
User Research & WireframingPersonas, journey maps, wireframes, user flows
04
Mobile App Design (Android & iOS)Material Design, iOS guidelines, mobile UI patterns
05
E-Commerce Website DesignProduct pages, checkout flows, cart UX, conversion focus
06
Prototyping & User TestingInteractive prototypes, usability tests, feedback loops
07
Dev Handoff — Figma Dev ModeAnnotations, asset export, working with developers
08
Portfolio Project — Full AppDesign a complete app for real local clients

Course 04 — Content

⏱ 2 Months | All Batches

01
Video Editing FundamentalsTimeline editing, cuts, transitions, pacing for reels
02
CapCut & Premiere ProMobile + desktop workflows, templates, speed ramping
03
Reels & YouTube Shorts StrategyHook writing, retention editing, trending audio
04
Motion Graphics & Text AnimationsKinetic text, lower thirds, animated captions
05
Color Grading & Sound DesignLUTs, color correction, background music, SFX
06
Thumbnail Design & BrandingCanva thumbnails, brand consistency, click-through hooks
07
AI Video ToolsCapCut AI, Runway, ElevenLabs voiceovers, AI B-roll
08
Freelance Client ProjectsBuild reel portfolio, pitch clients, set rates confidently

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